ABOUT US

Joel Belding grew up in Northeast Ohio, and has always had a passion to help people.  As a former BIG 10 offensive lineman at Northwestern University, Joel learned the value of providing protection at an early age.  After college, Joel started his insurance career and eventually became a partner at the agency.  After a successful sale of his business in 2019, Joel started a sales and marketing company along with a private equity firm which he still has today.  That said, Joel's passion for insurance has always been inside him, and he is now ready to continue to provide businesses with a best in class experience.​

A proud Ohio State Buckeye, Kevin Basta earned his teaching degree from The Ohio State University before building a successful career as a back-office leader in the insurance industry. With extensive experience across multiple agencies, Kevin is set to make a significant impact on the BIG team and its clients, as he reunites with his lifelong friend, Joel Belding. Kevin is committed to delivering exceptional client support and looks forward to using his expertise to deliver exceptional solutions that benefit all BIG clients.

25 years of experience in the insurance industry, specializing in employee benefits and client support. Spent over 15 years at Aetna before transitioning to the broker side, bringing a deep understanding of group benefits administration. Expertise includes enrollments, terminations, COBRA assistance, and group implementation, ensuring a seamless client experience. Known for her client-first approach and a commitment to delivering exceptional service and top-tier client support.

Experienced operations executive with a proven track record of driving efficiency, scalability, and growth. Co-founder of a multi-million-dollar service business, with expertise in building and managing high-performing teams. Chicago Booth MBA with a strong background in finance, leadership, and process improvement. Former All-Big Ten Quarterback at Northwestern University, bringing a competitive mindset, strategic decision-making, and a team-first approach to optimizing operations and enhancing client relationships in a dynamic industry.

Experienced finance leader with a strong background in financial strategy, accounting, and operational efficiency. Currently CFO of a Chicago-based venture capital firm, overseeing financial planning and investment analysis. Licensed CPA with prior experience at Ernst & Young and JLL, specializing in financial reporting, compliance, and corporate finance. Chicago Booth MBA with expertise in strategic management and data-driven decision-making. Brings a detail-oriented approach to optimizing financial performance, improving operational processes, and driving sustainable growth.

CEO of Shinola, leading brand growth, operational strategy, and customer engagement. Former CEO of Signet Jewelers (Zales, Kay, Jared), the world’s largest diamond jewelry retailer. With over four decades of executive leadership in consumer-facing industries, has a proven track record of optimizing business performance, driving customer loyalty, and scaling operations. Experienced in complex sales models, multi-channel distribution, and value-driven solutions—key to navigating competitive markets and building long-term client relationships.